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Restaurant

Joe's Famous Deli

Pacific Fair Shopping Centre 2 Hooker Boulevard Broadbeach, Broadbeach Waters QLD 4218, Australia

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Find Joe's Famous Deli

Pacific Fair Shopping Centre 2 Hooker Boulevard Broadbeach, Broadbeach Waters QLD 4218, Australia

Directions ↗
+61 468 045 637
HoursMonday: 10:00 AM – 6:30 PM Tuesday: 10:00 AM – 6:30 PM Wednesday: 10:00 AM – 6:30 PM Thursday: 10:00 AM – 8:30 PM Friday: 10:00 AM – 6:30 PM Saturday: 8:30 AM – 6:30 PM Sunday: 8:30 AM – 6:30 PM

*Opening hours may differ during holidays.

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About Joe's Famous Deli

Tucked inside Pacific Fair, Joe's Famous Deli turns out hefty, authentic NYC-style bodega classics loaded with serious flavor. Escape the mall hustle for bench seating, upbeat retro beats, and made-to-order sandwiches that pack a punch. Regulars point to Joey’s Reuben—stacked high with tender meat and melted cheese—alongside crisp southern fried chicken and toasted lobster rolls. Add a side of shoestring fries with shaved cheese and warm gravy for dunking, washed down with a cold draft lager.

  • Bodega-Style Deli Staples: Hefty, made-to-order builds like Joey's Reuben and toasted lobster rolls channel authentic North American counter fare.
  • Dunk-Ready Gravy Fries: Thin, crisp shoestring fries arrive topped with shaved cheese and warm gravy on the side to keep every bite crunchy.
  • Upbeat Retail Respite: A welcome retreat within Pacific Fair featuring upbeat tunes, friendly counter service, and cold beer.
RestaurantSandwich/SubsShopCafe

What's On at Joe's Famous Deli

Upcoming events, special menus and other reasons to plan a visit.

No events or specials listed right now.

Reasons to Choose Joe's Famous Deli

Why Pacific Fair shoppers choose Joe's Famous Deli for hearty American classics and relaxed breaks.

  • Made-to-Order NYC Deli Sandwiches

    Sandwiches like the Joey's Reuben, Lobster Roll, and Original Deli are assembled to order and loaded with premium meats and fresh fillings.

    Everything was made fresh on the spot and came out hot, fresh, and absolutely delicious.

    Aj Proksa

  • Crispy Fries with Shaved Cheese & Dipping Gravy

    Golden shoestring fries are finished with shaved cheese and paired with warm dipping gravy so they stay crisp until the final bite.

    Fries were so crispy and delicious shaved cheese and yummy gravy to dunk so they don’t go soggy.

    Amelia Meleady

  • A Sheltered Escape from Mall Crowds

    Tucked away in the patio area of Pacific Fair, it offers a dedicated seating retreat to pause and recharge midway through shopping.

    nice small little nook in the mall just what you want when you need to escape the chaos of shopping

    Kiki Tahere

  • Effortless Mid-Shopping Refuel

    Provides a prompt, high-flavor dining stop right inside the retail complex without leaving the center during busy shopping days.

    Perfect sneaky lunch, on a very busy school holiday.

    Michelle Smith

  • Retro New York Diner Atmosphere

    Captures the charm of an authentic North American diner with curated playlists, vintage energy, and branded hospitality.

    The place has an old school NY style diner vibe. The music (huge Mac Miller fan here) was bang on

    Dave

  • Craft Beers and Drinks on Tap

    Complements hearty deli subs with crisp Joe's lager, cold beers, and cocktail specials served on site.

    Awesome variety of deli sandwiches and cold beer. Fantastic atmosphere too!!

    Gavin Clark

Signature bodega deli classics made fresh on the spot

  • Joey's Reuben

    you have to try the Joey’s Reuben Sandwich—it was absolutely delicious!

    Antonia Ramirez

  • Southern Fried Chicken Sandwich

    The Southern fried chicken sandwich was way better than I expected. It was super crispy, good seasoning, and a generous serving.

    G

  • Lobster Roll

    Best lobster roll I’ve ever had. Their lobster & crab is so fresh and the brioche bun is soft inside and perfectly toasted on the outside.

    Tara J

  • Cuban Sandwich

    Ordered the Cuban sandwich and the Chili Dog, and both were absolutely incredible. The flavors were spot on!

    Miggy Uy

Beyond the menu

Thoughtful diner details and service touches that elevate the NYC bodega experience in Pacific Fair.

  • Dipping Gravy for Crispy Fries

    Fries are topped with finely shaved cheese and served with rich dipping gravy on the side so the shoestring potatoes remain crisp and never get soggy.

  • Glass Bottle Soda Service

    Drinks include classic Mexican or export Coca-Cola served in original glass bottles, delivering a nostalgic retro touch alongside hearty sandwiches.

  • Attentive Portion & Customization Guidance

    Counter staff offer personalized menu guidance, proactive seasoning suggestions like jalapeños, and visually showcase portion sizes before ordering.

  • Bodega Craft Brews & Cocktails

    Beyond soft drinks, the deli serves craft drinks including Joe's lager, draft beer, and happy-hour tequila specials in an upbeat diner atmosphere.

Before you head over

Helpful advice for ordering, seating, and side pairings at Pacific Fair

  • Finding the patio nook and seating

    Tucked inside the patio dining area slightly off the primary shopping path, the deli features dedicated seating where you can collect a buzzer and take a seated break during peak shopping rushes.

  • Dipping gravy keeps fries crisp

    Dunking gravy is served on the side with shaved cheese shoestring fries so the potatoes retain their crunch rather than becoming soggy.

  • Ask counter staff for portion and spice advice

    Staff actively explain menu portions and offer pairing advice, such as adding jalapeños for heat or catching happy hour specials between 5 and 7 PM.

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